Branded Customer experience of Sears

Sears is a big store with a lot of products and with a long life expectancy. In the stores you see that the product sell itself by the well known brands. The decoration of the store is a bit simple. However the costumers experience every product they like to have in one store, which is practical. What the costumers also like is the fact that sears has a drive throw that means that you can order online and pick everything up at sears they also do delivery’s.

The following is a summary of the review from sears.com.
“ Sears is known as the place America shops and it has been operating its Sears.com web site for many years now as a supplement to the physical location stores. Customers like the fact that they can shop at Sears.com and, if an item has to be returned, they can take it to an actual Sears location for a refund or credit. Reviewers also like the low clothing prices and the generally good quality offered by Sears.com, but they do not like the customer service and slow delivery. “Good Price, Great Quality” is how one reviewer sums up the experience, while another reviewer says “I Would Avoid Sears at All Cost”. These contrasting viewpoints and others like them rank Sears.com as an average at the shopping websites overall.”

New Consumer
A new consumer is an individual who focuses on creating his own identity and who is looking for self-expression, meaning and quality in life.
Sears is aware of the changes of the consumer and tries to provide for them. This new generation buyers will want to us every way possible for ordering the product’s they like, an example of these method is phones for calling and internet, computers of internet orders, by car or at the store. However it is really important to get a personal interaction with the store.