The Concept

The location
Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S.
Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs.

The target group
The target group for Sears is families and all their needs with products like furniture, mace up, books, clothing, electronics, garden, toys etc.

The concept
Sears touches the customers in a variety of ways and through the various formats. Their goal is to make products, brands, and services more responsive to the needs of the customers and to build a long term trusting relationship with the customers.
Their vision statement is the following:

"Sears Holdings is committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships."